For independent coffee shops

A month-long coffee experience that brings new customers through your door.

We send local coffee lovers to independent shops like yours, most visiting for the first time. No ads to buy and no setup fees. Your only cost is a $5 credit when someone actually walks in, and most spend more.

★★★★★ 4.7 from 178 partner shops

See Live Crawls See Shop Dashboard

By the numbers

58,000+
visits driven to local coffee shops
65%
of visits were first-time customers
89%
of crawlers spend more while there
61%
of visits happen on weekdays
8 in 10
partner shops join another crawl
25 cities
~400 local coffee partners

Why local shops participate

A simple, tested format built specifically for independent coffee shops.

New customers without ads

We send local coffee lovers your way, often visiting for the first time. Guests start coming within days, so you see results right away.

No marketing fees

Your only cost is a $5 credit when someone walks in. Almost all visits include extra spend, and most shops report break-even or profitable in the first month.

Simple, no ongoing commitment

Setup is quick. Each crawl runs one month. We handle the marketing and logistics, and you just greet new customers.

Everything tracked for you

You get a private dashboard showing how many came in, what share were first-timers, and what they thought. See Shop Dashboard.

What participation actually looks like

Each shop agrees to three things. No ads to buy, no setup fees, no ongoing commitment.

  1. Comp a $5 credit to each Coffee Crawl guest during the month, so they can pick something they're excited to try.
  2. Make sure your team knows about the crawl and how to apply the credit in your POS. We provide easy guides.
  3. Complete a short survey at the end to help us improve and be great long-term partners.

What partners say

Reviews from participating shops

4.7 ★★★★★ 178 partner ratings • 118 written reviews
Salt Lake City Coffee Shop ★★★★★
250 Visits • 84% First-Timers
New Partner • June 2026

The quality of crawler was really good, a large majority of the crawlers were inclined to spend more than just get a freebie. We would love to be part of another crawl! We all had a blast! Thank you

Pittsburgh Coffee Shop ★★★★★
89 Visits • 83% First-Timers
New Partner • June 2026

Cant wait to do business with you again. So happy we got to meet a lot of coffee crawlers from our community.

Asheville Coffee Shop ★★★★★
41 Visits • 81% First-Timers
New Partner • June 2026

Thank you so much for including us on this crawl! We had nothing but positive feedback. Customers even said they were surprised that we were on it, and glad that we were. Many people made us their last stop, and said it was worth the drive. Thanks for your support!

Portland Coffee Shop ★★★★★
237 Visits • 54% First-Timers
Repeat Partner • May 2026

Maybe encourage crawlers to leave a google review for cafes as well, they mean a lot and all that incredible feedback from the event isn't seen by anyone else.

Portland Coffee Shop ★★★★★
255 Visits • 54% First-Timers
New Partner • May 2026

We would be down to do it again! Maybe Feb or March would be better for us since those months are so dismal, it's nice to get a little extra foot traffic!

Nashville Coffee Shop ★★★★★
91 Visits • 83% First-Timers
Repeat Partner • May 2026

Another great Coffee Crawl! We love the exposure and meeting new people that come from the other side of the city.

Raleigh Coffee Shop ★★★★★
176 Visits • 70% First-Timers
Repeat Partner • May 2026

We love y'all!! It's GREAT exposure. I don't mind the discount because people actually have to come in to use it. Some people will like us and some won't- I'm just grateful people actually come in!!

Providence Coffee Shop ★★★★★
171 Visits • 55% First-Timers
New Partner • May 2026

This was a nice new & refreshing event! I appreciate it being curated to not too many shops or being a competition. Happy to chat more through anything!

Chattanooga Coffee Shop ★★★★★
146 Visits • 60% First-Timers
New Partner • May 2026

It was a great event. Well publicized and a great turnout. Good customers. We really enjoyed it. Thank you.

All Partner Reviews →

Is this a good fit?

If this sounds like you, we think you'll love a Coffee Crawl:

What's the catch?

Yes, you'll comp a $5 credit per guest. In return, you get foot traffic, first-time customers, and private feedback.

Some guests will only use the credit. Many spend more on upgrades, food, or beans, and most partners report it's break-even or better.

Not every visitor becomes a regular, but strong first visits often turn into repeat customers and referrals. Setup is simple: approve your profile, add a POS code, and give your team a heads-up. We handle the rest.

No regrets

Our goal is simple: bring new coffee lovers through your doors in a way that's good for you. If you run the crawl and don't feel it was worth it, we'll work with you to make it right.

Questions partners ask

Answers to the questions we hear most from prospective partners.

How much will this cost me?
Participating shops offer a one-time $5 credit to Coffee Crawl pass holders. Most participants spend beyond the credit, and we provide reporting so you can see exactly how many visits your shop received.
Will I actually make money?
Results vary by shop, but many partners report breaking even or generating a positive return from crawl visits alone. The bigger opportunity is introducing your business to new customers who may return after the crawl ends.
How many people usually visit?
Every city and shop is different, but most partners receive between 75 and 175 visits during a month-long crawl. Some locations see fewer visits, while top-performing shops may receive a bit more. We always cap passes to keep it comfortable.
Are these new customers?
Most are. Across our crawls, roughly 70% of visits come from first-time or infrequent customers. Many participants use Coffee Crawls specifically to discover shops they have never visited before.
What if my drinks only cost around $5?
That's completely fine. Many participating shops offer drip coffee, tea, baked goods, or other items that work well with the $5 credit. Most participants spend beyond the credit, either by upgrading their drink or purchasing additional items.
How much work is required from my team?
Very little. Most shops simply create a Coffee Crawl discount button in their POS system and make staff aware of the promotion. We handle the marketing, customer support, technology, and event management.
What if too many people show up?
Visits are spread throughout the month rather than concentrated into a single day. We also set participation caps and monitor performance throughout the crawl to help create a positive experience for both shops and participants.
What if turnout is lower than expected?
Not every shop receives the same number of visits, but we actively market each crawl through email, social media, paid advertising, local partnerships, and participating shops. You'll also have access to reporting throughout the crawl so you can track results.
Do people come back after the crawl?
Many do. One of the most common pieces of feedback we hear from partners is that Coffee Crawls help introduce them to customers who later become repeat visitors. While we can't guarantee repeat business, customer discovery is one of the primary goals of the program.
Why don't you charge shops a marketing fee?
Coffee Crawls is funded through pass sales rather than business participation fees. We want the program to be accessible to independent coffee shops while keeping our incentives aligned with creating a great experience for both partners and participants.
How do I track results?
Each partner receives access to a reporting dashboard that includes visit counts, first-time customer data, participant feedback, and other performance metrics from the crawl.
How do I know this works?
We've partnered with hundreds of coffee shops across the country and collected feedback from more than 180 partner surveys. You can browse real reviews, ratings, and results from past partners throughout this site.
Can I participate if I have multiple locations?
Yes. Many partners participate with multiple locations. We'll work with you to determine which locations make the most sense for a particular crawl.
Do I need to offer a free drink?
No. Coffee Crawls uses a one-time $5 credit rather than a free item. This gives participants flexibility while helping shops encourage additional purchases.
Can I participate more than once?
Absolutely. Many partners participate in multiple crawls throughout the year and use them as part of their ongoing customer acquisition strategy.

What crawlers experience

Here's how guests use their $5 credit and share quick feedback during the crawl:

  1. They open your shop's page on the Coffee Crawls web app.
  2. They tap "Redeem" and "Confirm & Use" while your staff is watching.
  3. You give them $5 off at checkout, and they pay anything extra.
  4. They answer a quick survey, and you get to see what they said.

Ready to participate?

We cap each crawl so shops get plenty of attention during the month. If you'd like to talk it through first, text us at 813-212-0830 and we'll hop on a call.

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